Agent builder

Build retail AI agents that actually do the job

Biscuit helps teams create AI sales and service agents with the knowledge, tone, goals, and workflows required to operate in physical retail environments.

Biscuit agent builder interface for configuring retail product data and media
Agent configuration connects product context, media, and workflow logic.

What teams can configure

Product knowledge

Connect product details, recommendations, promotions, policies, and store-specific context.

Brand voice

Control how the agent speaks, escalates, explains, and represents the retailer.

Sales goals

Guide the agent toward outcomes like conversion, attach rate, discovery, or lead capture.

Service workflows

Route common questions, support issues, service flows, and handoffs.

Retail changes daily. Your agents should too.

Promotions change, inventory changes, policies change, and campaigns change. Biscuit is designed so teams can update agent behavior and push changes across deployed nodes without rebuilding the whole experience.

  • Text-based configuration
  • Reusable workflow blocks
  • Location-specific instructions
  • Real-time fleet updates
  • Versioned improvements
  • Brand and policy guardrails
Biscuit workflow interface showing conversation intents, slots, and objectives
Workflow controls help teams tune agent behavior toward retail objectives.

Example workflows

Biscuit agents can be configured for sales, service, support, and operational flows across physical retail endpoints.

Guided selling

Help a shopper compare products, understand tradeoffs, and choose the right item.

Promotion explanation

Explain offers, bundles, and seasonal campaigns in natural language.

Customer service routing

Answer repetitive questions and escalate when human help is needed.

Lead capture

Collect intent, contact details, preferences, or follow-up requests in a controlled workflow.

Launch AI staff without a long development cycle

Teams can adjust retail knowledge, workflow goals, and brand rules, then deploy improvements across active nodes as the business changes.